Victor Cruz surprised over 100 kids in the Bronx with new shoes through the DSW and Soles4Souls shoe donation campaign.
The event took place at the BronxWorks in New York City, where the former NY Giants star wideout helped size and fit students for brand new shoes. The kick off event is 1 of 8 that will take place in 2019 supported by DSW and its philanthropic partner.
The campaign — made possible by DSW’s 26 million VIP loyalty members — comes as the Columbus, Ohio-based company reported donating 1 million pairs of shoes in the past year. A portion of the proceeds from previous purchases will fund DSW’s donation of 100,000 pairs of new shoes to kids in need this summer, just in time for back-to-school season.
In addition to the shoe giveaway, Cruz taught the school aged children some football plays, such as the proper way to hold a football and throwing it into a net. “Paterson, N.J., isn’t much different than the Bronx in where we stand today,” he said. “Kids need voices like myself to tell them to keep going, to stay motivated, to keep going forward. And that’s the reason I give back — to understand that these kids need a voice, and who am I to not be that voice?”